maybe soon they will get the message

It's sort of like proprietary ownership of the right to drink. Once one buys a beverage, one can drink it, save it or switch brands at will. Not so with your phone. The substancial cost of changing carriers makes it all but impossable to make decisions for oneself. The breakup of AT&T was an effort to thwart the stiffled competition of the phone. Since that time some things have changed but not the desire to limit the power of big business. Witness the fast spreading news of how to hack the IPHONE. Be assured that it is a crime. The trouble is many see the preditory marketing traps of the big boys as the bigger injustice. Sort of like "Tank Girl's" dept. of Power and Water.