While a fake story went viral, for a publicity stunt, real danger was moved into the background. Although in days past I viewed publicity stunts as a tolerable necessity of the few to many form of communication, this sucks. But stories such as this hoax demonstrate how greatly the threat of unethical behavior's use, lies, and propaganda, and such, effect or lives at the speed of light regardless of our participation in spreading them.
Unfortunately the internet is no better and no worse a citizen, a friend, a teacher than we. After all, we are the internet.